Betradar Live Channel Online

We provide Live Channel Online as a dedicated live sports streaming solution for online bookmakers that want to strengthen their in-play betting offer with premium video content available around the clock. Our streaming portfolio covers more than 400,000 live sporting events per year across 17 sports, including premium rights and wide daily coverage optimized specifically for betting use cases. The product is designed for 24/7 deployment across sportsbook websites and mobile apps and supports easy one-time integration through our Audiovisual API, giving operators access to the broader video streaming portfolio without repeated implementation work. We also support low-latency delivery across multiple streaming standards, including CMAF, MPEG-DASH, and HLS, while offering a fully hosted Audiovisual Video Player at no extra cost or compatibility with existing third-party players. Additional value comes from audiovisual analytics that give operators insight into customer streaming behaviour, as well as the ability to combine live streams with betting and content plugins to create a more immersive and conversion-oriented in-play environment. This makes Live Channel Online suitable for operators that want to improve live betting engagement, extend session duration, and add a scalable streaming layer to their online sportsbook.