Omni-Channel Solution — unifies retail and interactive lottery channels

The Omni-Channel Solution is a system designed for lotteries, enabling them to integrate retail and interactive channels. It allows for a unified operational approach across different player touchpoints. The system centralizes player activity and transactions, facilitating engagement across various channels.

Player Experience

Players using the Omni-Channel Solution experience a consistent gaming environment across retail and interactive channels. A game purchased in a retail setting can be played through an interactive channel. The system provides a unified view of a player's lottery activity, regardless of the channel used for engagement.

Retail and Interactive Integration

The system allows for financial interactions between retail and eWallet channels. Players can purchase tickets at retail locations and receive winnings directly into their eWallets. Additionally, funds can be deposited into eWallets at retail points of sale.

Operational Benefits for Lotteries

For lotteries, the Omni-Channel Solution simplifies operations by consolidating multiple channels into a single cohesive system. This approach is intended to reduce time-to-market for new offerings. The system supports continuous engagement between lotteries and players across any channel, at any time.

This product is suitable for lotteries seeking to unify their retail and online operations. It addresses the operational need for a consistent player experience across diverse channels and supports centralized management of player activities and transactions in an iGaming context.