White Label Sportsbook — complete sports betting platform with pre-match

The White Label Sportsbook is a ready-to-run sports betting product for operators. It allows them to launch a sportsbook under their own brand, providing pre-match and live odds for various sports. The platform handles odds, in-play trading, and risk management through a single API, which remains invisible to players.

Sports Coverage and Market Variety

The White Label Sportsbook provides pre-match and in-play (live) odds for sports including football, cricket, tennis, basketball, ice hockey, American football, and esports. Available markets encompass match winner, totals, handicaps, player props, and same-game multiples.

Operational Control and Brand Customization

Operators can launch the sportsbook entirely under their own brand, domain, and credentials. The underlying odds and trading layer are managed by the platform and are not visible to players, ensuring that the player experience is fully branded by the operator.

Technical Integration and Launch Process

The platform delivers odds, in-play trading, bet acceptance, risk management, and settlement via a single API. Operators can go live by registering, receiving API credentials, pointing their seamless-wallet callback, and topping up credit. This process typically allows operators to launch in days rather than months.

This product suits iGaming operators seeking a comprehensive and rapidly deployable sports betting solution under their own brand. It provides a complete backend for odds, trading, and risk management, allowing operators to focus on player acquisition and frontend experience.