Affiliar Affiliate Management Platform

The Affiliar Affiliate Management Platform is a comprehensive solution engineered for iGaming operators to effectively manage and optimize their affiliate marketing programs. This platform provides real-time analytics, delivering insights into key metrics such as Gross Gaming Revenue (GGR), Net Gaming Revenue (NGR), First-Time Depositors (FTDs), total deposits, registrations, and player counts. These metrics can be broken down by individual affiliate, specific brand, ongoing campaign, and daily performance, ensuring granular visibility into affiliate contributions. The system leverages ClickHouse for rapid data processing and Kafka for real-time player action tracking, guaranteeing sub-second query latency and up-to-the-minute dashboards.

Our platform supports a highly flexible commission engine, accommodating a wide range of models including Revenue Share (RevShare), Cost Per Acquisition (CPA), Cost Per Lead (CPL), Hybrid (CPA + RevShare), Tiered RevShare, and Fixed-per-player structures. Operators can assign different commission plans per affiliate or per product, and even apply default settings across their entire network. Advanced features include CPA fraud protection, detailed campaign tracking with custom links (e.g., “instagram_april”), and a robust commission approval workflow.