CRM Tool — AI-powered, omnichannel solution for personalized customer engagement

CRM Tool is an AI-powered, omnichannel solution for personalized customer engagement. It helps automate customer retention, identify VIP customers, and enhance loyalty through smart insights. The product provides operators with real-time visibility into player behavior, campaign performance, and engagement activity.

Real-time Operator Dashboard

The CRM Tool offers a real-time dashboard for operators to monitor player behavior, campaign performance, and engagement activities instantly. Operators can track performance across any date range and monitor workflow entry and completion rates without waiting for reports or exports. The dashboard also allows analysis of communication effectiveness.

Advanced Segmentation

The CRM Tool enables advanced segmentation using over 200 real-time player data attributes for filtering. Powered by ClickHouse technology, this segmentation operates with zero delay, even across large player databases.

Visual Workflow Builder

The product features a visual workflow builder with trigger logic. This allows operators to automate player engagement using drag-and-drop logic, defining automated journeys based on player behavior, login activity, segmentation changes, or specific conditions.

Omnichannel Communication Hub

CRM Tool includes an Omnichannel Communication Hub that supports Email, SMS, Push Notifications, and Inbox messaging. All communication can be triggered automatically within workflows based on real-time player behavior and segmentation, and managed from a single unified environment.

The CRM Tool suits operators seeking to automate customer engagement and retention through AI-powered, real-time insights and multi-channel communication. It addresses the operational need for immediate data visibility and responsive customer interaction in environments like iGaming, where player behavior and loyalty are key drivers.