NextGamings Engagement Engine

The Engagement Engine is a marketing software designed for iGaming platforms. It centralizes the management of player engagement activities within a single system. The product allows operators to configure and deploy missions, rewards, and retention campaigns.

Engagement Features

The Engagement Engine supports the management of missions, rewards, races, raffles, VIP levels, cashback offers, and retention campaigns. Operators can define how experience points (XP) are earned through currency-aware campaigns and player journeys, applicable across various brand and market setups.

Player Level Customization

Operators can create an unlimited number of custom levels per site. These levels are customizable with unique names, thresholds, badge colors, icons, and status indicators. Benefits that can be unlocked based on level include cashback, freespins, VIP support, faster withdrawals, reloads, gifts, and exclusive promotions.

Promotion Targeting and Player Interface

The system enables targeting of promotions, such as cashback, bonuses, and reward offers, to specific custom VIP tiers or market segments. It includes a Player Bonus Center that displays available player offers and real-time notifications to users.

The Engagement Engine suits iGaming operators seeking a consolidated system for managing player engagement and loyalty programs. It addresses the operational need to create, customize, and target various promotional and retention activities across different player segments and market configurations.