Marketing Solutions Software — CRM and agent system for online gaming platforms

Marketing Solutions Software is a Customer Relationship Management (CRM) and Agent System designed for online gaming platforms. It automates operational steps within these platforms, aiming to support various marketing activities. The software focuses on managing customer interactions and agent networks.

CRM Capabilities

The CRM component is a gaming-specific marketing and analytics solution. It enables operators to maintain customer relationships by tailoring offers to individual player profiles. This is achieved through direct, two-way interaction across multiple touchpoints. It includes advanced filtering for both sports and casino verticals to facilitate data-driven campaigns and personalized communication.

Marketing Features

The software supports standalone promotion planning, execution, performance tracking, and analysis. Key features include editable customer journeys with detailed reporting and a multi-lingual, web-based interface. It offers client segmentation with over 240 dynamic filters and intersections for targeted engagement.

Communication Channels and Analytics

Personalized notifications can be delivered across multiple channels, including email, SMS, pop-ups, internal messaging, and push notifications for multi-channel campaign execution. The software provides full tracking and analytics for email and SMS performance, alongside live campaign monitoring. Betadvanced CRM is a full-service solution supported by a dedicated help desk.

This software is suitable for online gaming platform operators seeking to automate their marketing operations and enhance customer relationship management. Its gaming-specific CRM, coupled with agent system functionalities, supports personalized communication and promotional activities, making it applicable for iGaming operators focused on player engagement and retention.