Bonus Value Optimisation for iGaming

Bonus Value Optimisation is a predictive model that recommends a reactivation bonus amount for each player within an audience the operator defines. It is intended for iGaming operators running reactivation campaigns through their CRM and data teams, who need to set bonus amounts per player rather than one value for a whole segment.

Product scope and delivery model

The product recommends a player-level reactivation bonus amount for each player in an operator-defined, eligible audience. The operator’s team sets who can receive the offer and which offer mechanics apply. Delivery is an operator-specific implementation scoped together with the operator’s CRM and data teams, not a standalone packaged tool.

Inputs and recommendation logic

The amount recommendation is shaped using available player history, agreed constraints and a clear definition of successful reactivation. The recommendation only covers the bonus amount for each player within agreed offer mechanics and the bonus values the operator has approved for use.

Operator decisions and measurement

The operator decides how the recommendation reaches its CRM team, how the offer is delivered and how outcomes are compared as part of a measured process. The vendor positions the product to test results after incentive costs, so the evaluation focuses on net outcomes rather than gross reactivation alone.

Operators whose reactivation budgets are spent on uniform bonus amounts can use player-level recommendations, measured against incentive costs, to set each offer individually.