Casino Business Intelligence & Analytics — real-time player, revenue

Casino Business Intelligence & Analytics is a reporting and analytics module built into the Machete iGaming platform, covering player, revenue, payment, game and acquisition data for casino operators. It draws on the same data layer as the platform’s PAM, CRM, payments and affiliate tools, so all metrics come from one source.

Key parameters and access

The module is included with all Machete solutions (White Label, Turnkey and Hybrid) with no separate licensing cost or tier upgrade. Dashboards update in real time from live platform data, with no overnight batch or refresh cycle.

Player analytics and CRM metrics

Player reporting covers registration and first-time deposit (FTD) conversion rates, active player tracking across daily, weekly and monthly views, and player lifetime value by cohort and acquisition channel. It also tracks churn and reactivation rates, deposit frequency and average deposit value.

Revenue, payments and game reporting

Revenue reports include Gross Gaming Revenue (stakes minus winnings) and Net Gaming Revenue (GGR minus bonuses, fees and taxes), broken down by game, provider and category.

Acquisition and affiliate analytics

Traffic is broken down by source and channel. Affiliate performance is reported by FTDs, deposits and NGR, with campaign return on investment (ROI) and cost per acquisition by channel and campaign.

Reporting and data export

Scheduled reports are delivered by email, and a custom report builder handles non-standard queries. Full data export supports work in external tools, sharing reports with investors and analysis beyond the built-in dashboards. Dashboard access is role-based for different team members.

Casino operators running multiple brands on one Machete platform can compare revenue, payment and affiliate performance without reconciling separate data sources. Teams that need to share figures with investors can export full datasets to external tools.