Online Casino Brand Protection — satellite sites that hold page one

Online Casino Brand Protection is a managed search service that targets an iGaming operator’s branded search terms with a network of satellite sites, so the operator’s own pages hold page one of Google for branded queries. It is aimed at casino and sportsbook operators that want to keep players from landing on affiliate or bonus-hunter pages when they search for the brand.

Service model and key parameters

The programme runs on a minimum six-month commitment and combines a one-time setup fee with a monthly retainer. The setup fee covers 20 satellite sites launched, content production, backlink initiation and full onboarding, invoiced once scope is signed off. The monthly retainer covers content refresh, backlink maintenance, ongoing monitoring and monthly reporting at a fixed cost that does not rise with branded traffic volume. A revenue share component adds a commission on net gaming revenue from recovered players that the service tracks. Additional geo coverage is available on request within the retainer, and a free brand audit, delivered within 48 hours, analyses the operator’s branded search results across target markets with no commitment required.

Delivery and ranking timeline

Sites go live within 10 days of the setup fee, and monthly reports start from day one. According to the vendor, first rankings typically appear within 30 days and full page-one coverage is expected by month six. The satellite sites are built and maintained through a dedicated iGaming CMS, with content managed in that system.

Hosting and ranking resilience

The vendor states that satellite sites run on diverse hosting, independent IP ranges and varied content structures, which it says helps them keep rankings through search algorithm updates.

Casino and sportsbook operators losing branded search traffic to affiliates can use the free 48-hour audit to see which markets are affected before committing to the six-month programme.