iGaming SEO Services — on-page and off-page SEO for casino and sports betting sites

iGaming SEO Services is a search engine optimisation service for casino and sports betting websites, covering both on-page and off-page work. It is aimed at gambling operators and affiliates who need content and link building in specific markets. The service is offered regardless of target geography.

Service scope and pricing model

The service covers on-page and off-page SEO for casino and sports betting clients, with SEO-friendly content created in all popular iGaming languages. Pricing is not fixed: the vendor does not offer fixed-price SEO packages or hourly consulting rates. Before starting content work, sample tests for each selected writer and examples of past work for a chosen market can be provided.

Keyword research and content production

Keyword research is carried out by language specialists using Ahrefs, Google Keyword Planner and other tools, with gambling terminology in mind. Content is produced by writers in the client’s target language, and image optimisation (relevant images with optimised file names and alt texts) is offered only for large-volume orders.

Link building and outreach

A dedicated Outreach department and link building team handles iGaming SEO links from start to finish, including the full outreach process and final quality assurance.

Publishing, workflow and account management

The vendor signs an NDA and receives restricted access to the client’s CMS to upload content. Articles are saved as drafts unless the client chooses to publish them. The vendor works with Notion, Trello, Asana and Jira, uses Google Spreadsheets for off-page projects, and communicates by email, Skype or Slack. Each client is assigned a dedicated Account Manager who coordinates final quality assurance of SEO content.

Gambling operators needing content and links in multiple languages can compare the service on its language coverage, Outreach team and draft-based publishing workflow.