Betradar Live Channel Retail

We provide Live Channel Retail as a dedicated in-shop sportsbook solution designed to increase bet stimulation and entertainment inside betting shops through a unified live viewing and betting environment. The product combines live streams, live statistics, and live odds on a single screen, turning a retail outlet into both a place to bet on live sport and a place to watch it. Our solution can be delivered as a branded linear channel created, hosted, and operated by us, incorporating the operator’s odds, colours, and logo, while also ensuring that all content shown is live and bettable rather than mixed with recaps or general sports programming. Additional functionality includes local-language stats and odds overlays, shop-by-shop configurability, a browser-based plug-and-play setup, and a Betting Suggestion Widget that highlights up to three popular markets after key moments such as goals or match-flow changes. We also offer LCR Flex through API integration, enabling operators to feed multiple screens with different streams, schedule content manually or automatically, and integrate the service with betting terminals. This makes Live Channel Retail a strong B2B betting software product for shop networks that want to improve in-shop engagement, simplify deployment, and monetize live sports more effectively at retail level.