Flutter Exchange Partnerships

We provide Exchange Partnerships as a B2B sports betting solution that enables partners to connect directly to the Betfair Exchange and offer customers access to one of the world’s deepest betting exchange liquidity pools. Our partnership model supports three core connection routes: API Feed for operators integrating exchange market data into their own proprietary platforms, Exchange White Label for partners seeking an off-the-shelf front-end to back-end exchange solution, and Betfair Zero, a hybrid product that combines traditional sportsbook characteristics with exchange-based pricing and liquidity. Through these models, partners gain access to market data including competitions, events, markets, liquidity, traded volumes, account management data, and profit-and-loss information, while also benefiting from features such as multilingual and multi-currency functionality, integrated customer management, desktop and mobile support, Cash Out options, and scalable infrastructure for high traffic growth. With access to a market-leading exchange matching engine, sub-second average transaction processing, 24/7 technical monitoring, and pricing data licensing options, Exchange Partnerships is designed for operators that want to launch or extend sportsbook capabilities using exchange-based liquidity, flexible deployment models, and proven B2B betting infrastructure.