FIRST.bet

We are FIRST, a Tier-1 sportsbook technology and managed services provider focused on delivering high-performance sports betting solutions for operators that need scalability, local market adaptability, and full operational control. Our offering combines sportsbook platform technology, modular architecture, managed trading and risk services, omnichannel loyalty, and advanced features such as cash out, partial cash out, early payout, bet builder, odds promotions, play-by-play, player props, and f...ast markets. We support 70+ operator integrations worldwide, maintain 99.9% platform uptime, and build our products for flexibility across major regulated markets. Our infrastructure is positioned for turnkey and tailored deployments, with API-based integration options, reporting tools, and managed service models that help operators launch faster, improve uptime, localize sportsbook experiences, and grow betting performance with stronger operational efficiency. View more