We are VAIX, an AI technology provider for online gaming operators, sportsbook brands, casino platforms and bingo businesses. As part of the Sportradar family, we provide AI-driven products built specifically for Sports, Casino and Bingo, helping operators personalize player experiences, improve engagement, support CRM activity and use player data more effectively across their digital gambling operations. Our technology is positioned to integrate with operator frontend and CRM systems, allowing ...gaming businesses to deliver more relevant content, recommendations and marketing actions across their player base.
Our product portfolio includes Sports Personalization, Casino Personalization, Acquisition Marketing, Player Marketing, Chat Management, Responsible Gambling, Customer Insights Dashboard and Marketing Insights. For sportsbook operators, VAIX offers personalized recommendations such as “Bets you may like”, player props, related bets, Bet Builder recommendations, real-time in-play market suggestions, favorite sports and league discovery, and personalized smart search. These tools are designed to help betting operators surface relevant events, leagues, markets and bet suggestions based on each player’s interests and betting behavior.
For casino operators, VAIX provides personalized game recommendations, lobby carousels, similar games, smart search, casino cross-sell models, a casino games database and boosting tools for managing game visibility. The vendor states that its casino personalization can be integrated through REST API or widget routes, with dashboards for performance tracking and a proprietary BOOST tool for recommendation control. VAIX also presents a casino widget solution with a widget builder, allowing operators to build and manage personalized carousels with lower technical workload.
We also support CRM and marketing teams through Player Marketing models for churn prediction, bonus recommendations, next deposit prediction, activity forecasting, CLV-based decisions and personalized casino or sportsbook content delivered through channels such as email, push notification, SMS, pop-ups or desktop messaging. VAIX presents its AI models as trained across large-scale operator data, with the site stating more than 231 billion total transactions, 66,000 trained models and usage across 163 million users through its operators.
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VAIX 
