VAIX Sports Personalization

We provide VAIX Sports Personalization, an AI personalization product for sportsbook operators that want to recommend events, markets, player props and related bets based on each user’s behavior and interests. The product is designed to move beyond static rules and segmentation by adapting recommendations across pre-match, live and personalized sportsbook experiences.

The official page highlights personalized recommendations, personalized player props, related bets, similar games and leagues, bet builder recommendations, Swipe Bet Acca Builder, real-time market suggestions, favorite sports/leagues/teams, smart search and player search. It also states integration through REST API, frontend widgets, Kambi canvas and operator CRM or messaging tools, with a production-ready model and API in five days.

For B2B sportsbook operators, VAIX Sports Personalization can improve event discovery, bet relevance and player engagement by putting the most relevant markets in front of each user. It is suitable for brands that need AI-driven sportsbook recommendations, personalized search, bet builder suggestions and CRM-connected personalization across site, app and messaging channels.