Genius SportsEngage — media activation, augmentation, and gamification for sports fans
art. 176094266822781
Engage helps sportsbooks, leagues, and brands build deeper fan relationships through gamification, data-driven storytelling, and sports-based programmatic ads.
About this product
Features
Engage is a product that delivers targeted advertisements and enhances fan experiences through its FANHub component. FANHub is a sport-focused media activation platform designed to engage fans at various stages. The product incorporates Augmentation and Gamification features to achieve these objectives.
Targeted Advertising with FANHub
Engage enables the delivery of targeted advertisements through its FANHub component. FANHub is described as the world’s first sport-focused media activation platform.
Fan Experience Augmentation
The Augmentation feature facilitates immersive viewing experiences for live sports across broadcasts, streams, and highlights. This includes providing augmented insights and analysis to enhance understanding of tactics and performance.
Gamification for Data Collection
Gamification within Engage captures behavioral and demographic insights from fans. The data gathered through gamification can be utilized by teams, leagues, brands, or sportsbooks for personalized advertising and monetizing their databases with commercial partners.
Engage is designed for organizations such as sports teams, leagues, brands, and sportsbooks seeking to enhance fan engagement and leverage fan data for targeted advertising and monetization. It provides tools for creating interactive fan experiences and collecting valuable insights, making it suitable for iGaming operators aiming to improve their fan interaction and advertising strategies.
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